According to the findings of the study, the researchers have discovered that
there is a significant relationship between the marketing mix and purchasing decision
of crossbreed dog owners in Molino II, Bacoor City. For this reason, it is highly
recommended for marketers and Pet Shop Owners to include the 7 Ps of Marketing
Mix on their marketing strategies and marketing plan. This study shows how extremely
effective and efficient the 7 Ps of Marketing Mix are in terms of attracting and
convincing customers. Therefore, the researchers highly suggest for marketers and
pet shop owners to implement the results of this study to their pet shops or businesses
in order for them to experience the best results themselves.
As this study was conducted thoroughly, the researchers highly recommend
this study for the use of marketers to serve as a guide on how they can improve their
marketing skills, especially for those who are working in the pet industry. Also, this
study is highly recommended to people who have pet shop businesses and crossbreed
dog owners in order for them to have ideas on how they can handle and attract their
customers. In addition, it is also highly recommended that pet shop owners and
marketers use 7 Ps of Marketing Mix and this study as a guidebook in creating their
marketing plan in order for them to have a smooth journey towards growth.
The results from the gathered data have shown that there is no significant
relationship between demographic profile and purchasing decision of crossbreed dog
owners in Molino II, Bacoor City. Therefore, the researchers highly recommend to
marketers and pet shop owners to not depend on their customers’ demographic profile,
specifically age and sex, in terms of purchasing decision. As for pet shop owners who
use demographic profile as their basis to create their strategy on how they could attract
customers, it is highly recommended for them to innovate or change their marketing
strategy in order for them to have better results.
This study is also recommended for future researchers and marketers as the
researchers believe that the results may vary from time to time. This study and its
results would be a great help for future research that is related to the marketing mix. 

This undergraduate thesis explored the relationship between the marketing mix (7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence) and the purchasing decisions of crossbreed dog owners in Molino II, Bacoor City, Cavite. The researchers concluded that the 7 Ps significantly influence purchasing behavior, whereas demographic factors like age and sex do not. Based on these findings, the study recommends that pet shop owners and marketers adopt marketing strategies grounded in the 7 Ps framework to effectively attract and retain customers. The research also suggests the study as a reference for future researchers and marketing professionals in the pet industry. 

Acierto, K. P., Bedo, A. M. B., Denoso, N. L., Tabuyo, S. L. B., & Vitalicio, M. L. (2022). Marketing mix factors as basis for purchasing decision of crossbreed dog owners in Molino 2, Bacoor City, Cavite (Undergraduate thesis). Cavite State University – Bacoor City Campus.