The effectiveness of promotional tools as consumer preferences of salon in Muntinlupa City.
Type
Thesis
Authors
Category
Thesis-BSBM
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Publication Year
2018
Subject
Advertising — Sales promotion. Consumer preferences. Beauty culture — Marketing
Abstract
The study aimed to determine the effectiveness of promotional tools in the preference of selected salon in Muntinlupa City consumers. To determine the demographic profile of the consumers of selected salon in Muntinlupa City. Also, to know the different promotional tools that affect the consumers preference of salon in Muntinlupa City. Specially, it aimed to the result of the different costumer preferences of salon in Muntinlupa City. The study also aimed to determine the significant relationship of the effectiveness of promotional tools and the consumer preference of a salon.
The study was conducted for the purpose of determining the effectiveness of the different promotional tools in affecting the customers’ preference of selected salon. The study focuses on how much these promotional tools affect the purchasing decision of the customers of salon service. The survey started will be from August 2017 to April 2018.
The respondents of the study were the customers of salon services in five Barangays in Cities of Muntinlupa (Alabang, Bayanan, Cupang, Poblacion and Sucat). Data would be gathered through the distribution of survey questionnaire. The study focused only of the effectiveness of promotional tools as consumer preferences of salon. The results of the study greatly relied on the information given by the consumers of the salon who served as the respondents of the study.
The highest numbers of the respondents (46%) were 18 to 25 years old; (31%) percent were 26 to 33 years old; (13%) percent were 34 to 41 years old; while (10%) percent were 42 years and above. The majority of the respondents were female with an average of (78%) while (22%) male respondents. The majority of the educational attainment is the College graduates with an average percentage of 44.67, Post graduates with an average percentage of 38.00with the 34.67 percent of the respondents have been earning a salary ranging of 5,000 to 10,000 a month.
The study revealed that the promotional tools in terms of personal selling. With a general weighted mean of 3.65, results revealed that the participants strongly agree. Majority of the respondents answered question number one with the weighted mean of 3.71. with regard to consumer preferences in terms of Experience Staff. With a general weighted mean of 3.67, results revealed that the participants strongly agree. Majority of the respondents answered question number one with the weighted mean of 3.72
The study was conducted for the purpose of determining the effectiveness of the different promotional tools in affecting the customers’ preference of selected salon. The study focuses on how much these promotional tools affect the purchasing decision of the customers of salon service. The survey started will be from August 2017 to April 2018.
The respondents of the study were the customers of salon services in five Barangays in Cities of Muntinlupa (Alabang, Bayanan, Cupang, Poblacion and Sucat). Data would be gathered through the distribution of survey questionnaire. The study focused only of the effectiveness of promotional tools as consumer preferences of salon. The results of the study greatly relied on the information given by the consumers of the salon who served as the respondents of the study.
The highest numbers of the respondents (46%) were 18 to 25 years old; (31%) percent were 26 to 33 years old; (13%) percent were 34 to 41 years old; while (10%) percent were 42 years and above. The majority of the respondents were female with an average of (78%) while (22%) male respondents. The majority of the educational attainment is the College graduates with an average percentage of 44.67, Post graduates with an average percentage of 38.00with the 34.67 percent of the respondents have been earning a salary ranging of 5,000 to 10,000 a month.
The study revealed that the promotional tools in terms of personal selling. With a general weighted mean of 3.65, results revealed that the participants strongly agree. Majority of the respondents answered question number one with the weighted mean of 3.71. with regard to consumer preferences in terms of Experience Staff. With a general weighted mean of 3.67, results revealed that the participants strongly agree. Majority of the respondents answered question number one with the weighted mean of 3.72
Description
This undergraduate thesis investigates the effectiveness of various promotional tools in shaping consumer preferences for salons in Muntinlupa City. It aims to: (1) describe the demographic profile of salon customers; (2) identify the promotional tools that influence consumer preferences; and (3) determine the relationship between the effectiveness of these promotional tools and consumer preferences. The study was conducted from August 2017 to April 2018 across five barangays in Muntinlupa City—Alabang, Bayanan, Cupang, Poblacion, and Sucat—using survey questionnaires administered to salon customers. Key findings indicated that personal selling and experienced staff were the most influential factors, as rated by the respondents.
Biblio Notes
Adriano, R. A. P., Aguilar, M. D., Cabaltera, D. C., & Lim, R. M. (2018). The effectiveness of promotional tools as consumer preferences of salon in Muntinlupa City (Undergraduate thesis, Bachelor of Science in Business Management major in Marketing Management, Cavite State University – Bacoor City Campus).
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