This research explored the influence of food and nutrition security on the sustainable purchase intention for processed meat products among Generation Z consumers in Bacoor City, Cavite. With the increasing concerns over food sustainability and health consciousness among younger consumers, this study sought to determine how the four pillars of food and nutrition security—food availability, food access, food utilization, and food stability—affect the purchasing behaviors of one of the most influential consumer groups today. Furthermore, it examined how the demographic profile of Generation Z, including gender, educational attainment, and monthly income, relates to their food choices and sustainability-driven purchase intentions.

Grounded in the Theory of Planned Behavior (TPB), the study focused on two main behavioral components: sustainable attitudes and perceived behavioral control, as influenced by food and nutrition security. A descriptive-correlational research design was employed, and data was gathered using survey questionnaires distributed to 100 Generation Z participants in Bacoor City through face-to-face interaction. The research utilized quota sampling to ensure equal representation across key demographic variables. Statistical tools including frequency and percentage, weighted mean, chi- square tests, and Pearson correlation were applied to analyze the collected data.

Findings revealed that participants generally agreed with the presence of food and nutrition security in their community, with food utilization receiving the highest weighted mean among the four pillars. The study also concluded that food and nutrition security have a moderate influence on sustainable purchase intentions, especially in relation to perceived behavioral control, where prior experience and packaging were identified as key contributing factors. Meanwhile, sustainable attitudes were also found to play a moderate role in influencing purchase decisions.

The results showed no significant relationship between demographic profiles and the level of food and nutrition security. However, a significant relationship was established between the level of food and nutrition security and the level of sustainable purchase intention. This underscores the idea that regardless of demographic differences, food and nutrition security remains a crucial determinant of how Generation Z makes food-related purchasing decisions.

The findings of this study have practical implications for marketers, food producers, and policymakers. Businesses can use this insight to better tailor their marketing strategies by focusing on ethical food production, transparency, and health- conscious branding. For policymakers and public health advocates, the study reinforces the importance of integrating nutrition security into sustainable food initiatives to influence positive consumer behavior. Lastly, the research contributes to academic discourse on consumer behavior, food sustainability, and generational market trends, providing a foundation for future studies on the evolving relationship between food security and consumer intentions.  

ABELON, JOCELYN A., DOLENDO, CHRISTIAN DANE B., PALMA, CHRISTINE MAY R., PRIOLO, DRIZELLA G., Influence of Food and Nutrition security on sustainable purchase intention for Processed Meat products among Generation Z. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University – Bacoor City Campus, City of Bacoor, Cavite. September 2025. Adviser: Ms. Ralph Joseph A, Raperoga.  

Influence Of Food and Nutrition Security on Sustainable Purchase Intention for Processed Meat Products Among Generation Z