DE LEON, LANCE PATRICK G., GRATIL, BRYAN GABRIEL B., OBLIGADO ALVIN T., VILLANUEVA MEBILLE S., INFLUENCE OF ONLINE REVIEWS ON THE DINING OPTION OF HOSPITALITY MANAGEMENT STUDENT AT CAVITE STATE UNIVERSITY – BACOOR CAMPUS IN CHOOSING A CASUAL DINING RESTAURANT. An Undergraduate thesis manuscript submitted to the faculty of the Department of Management Studies, Cavite State University – Bacoor City Campus, City of Bacoor, Cavite in partial fulfillment of the requirements for the degree of Bachelor of Science in Hospitality and Management. Prepared under the supervision of Ms. Cecille S. Tuliao, MHRM, LPT.
Max McKeown emphasized that adaptability distinguishes between merely coping and truly succeeding. In today's Digital Age, businesses must evolve to remain competitive, particularly by embracing online reviews as indicators of customer satisfaction or dissatisfaction. These reviews, available across various websites of differing credibility, significantly influence potential customers' perceptions of a business's reputation.
To explore this phenomenon, researchers from Cavite State University - Bacoor Campus studied how online reviews affect the decision-making processes of Bachelor of Hotel and Restaurant Management students. Employing a stratified sampling method, they selected 94 participants from a pool of 1,551 students. Data were collected via a Google Forms survey, meticulously designed to yield meaningful insights.
The survey results indicated that a majority of respondents (51.06%) were aged between 18 and 21. Regarding the frequency of consulting online reviews for casual dining restaurants, the general weighted mean was 2.94, suggesting that students "sometimes" refer to such reviews.
When evaluating specific factors, the findings revealed that in Product/Service Rating with a general weighted mean of 3.44, respondents believed that star ratings helped them identify well-rated products and services. As for the website Reputation
A mean of 3.34 indicated a preference for popular websites. And for review Quantity A mean of 3.35 showed that respondents favored websites featuring numerous reviews
from diverse authors covering various products and services.
Overall, with a general weighted mean of 3.74, product/service ratings emerged as the most influential factor among respondents when considering online reviews. These insights underscore the critical role that online reviews play in shaping
consumer decisions, particularly within the younger demographic in the digital era. 

This undergraduate research investigates how online reviews influence the dining choices of Hospitality Management students at Cavite State University – Bacoor Campus when selecting casual dining restaurants. Recognizing the growing impact of digital feedback in shaping consumer behavior, the study aims to determine which aspects of online reviews—such as product or service ratings, website reputation, and review quantity—most significantly affect decision-making. Utilizing a quantitative research design with stratified sampling, data were gathered from 94 respondents through a structured Google Forms survey. Results revealed that most respondents aged 18 to 21 occasionally refer to online reviews, with product or service ratings emerging as the most influential factor (weighted mean = 3.74). The study concludes that online reviews play a critical role in shaping students’ dining preferences, emphasizing the need for restaurants to maintain positive digital reputations to attract younger consumers in the digital era. 

De Leon, L. P. G., Gratil, B. G. B., Obligado, A. T., & Villanueva, M. S. (2025). Influence of online reviews on the dining option of Hospitality Management students at Cavite State University – Bacoor Campus in choosing a casual dining restaurant (Undergraduate thesis). Department of Management Studies, Cavite State University – Bacoor City Campus, City of Bacoor, Cavite. Adviser: Ms. Cecille S. Tuliao, MHRM, LPT.