Marketing strategies of tailoring shops specializing in sportswear at selected areas in Bacoor, Cavite
Type
Thesis
Authors
Category
Thesis-BSBM
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Publication Year
2012
Subject
Marketing management.
Abstract
MANUEL, CHRISTINE PARAGAS. Marketing Strategies of Tailoring Shops Specializing in Sportwear at Selected Areas in Bacoor, Cavite. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University Bacoor Campus. February 2012. Adviser; Ms. Menvyluz S. Macalalad.
The study was conducted to determine the socio-demographic characteristics of tailoring shop owners specializing in sportswear, describe the business characteristics of tailoring shops, determine the marketing strategies of tailoring shops, and identify the problems encountered by the tailoring shop owners.
The study was conducted from January to February 2012 in nine barangays’ in Bacoor, Cavite, namely; Zapote, Talaba, San Nicolas II, Queens Row East, Queens Row West, Queens Row Central, Molino II, Molino III, Mambog III and Bahayang Pag-asa. A total of 31 tailoring shops specializing in sportswear were used in this study. Data were collected through personal interviews with the respondents with the aid of questionnaires.
Descriptive methods such as frequency counts, percentage mean, range, and ranking was used to present and analyze the data gathered.
The average age of tailoring shop owners was 46 years. Majority of the tailoring shop owners were female and married. Most of the respondents’ educational attainment was a vocational course. Majority of the business’ form of ownership was sole proprietorship and had been in operation range from 5 to 16 years with an average of seven years operation. They employed an average of five employee’. Php 18,549 was the average initial capitalization of tailoring shop owners. Most of the tailoring shops specializing in sportswear ranging from 3 to 16 hours and had an average of 10 hours in their business operation.
All the respondents offered sportswear products and majority of their supplies came from Divisoria.
Most of the respondents paid in cash. Majority of the tailoring shop owners used banners and printed flyers as advertising; and price discounts and price package deals as sales promotion of most tailoring shops specializing in sportswear used this to strategies as their promotional tool. By delivery and pick up was the most distribution strategy used by tailoring shops. Majority of tailoring shops specializing in sportswear consider quality of sportswear products as their basis in pricing. Respondents of the study offered only sportswear products. To attract more customers the tailoring shop owners gave discounts to their regular customers.
The presence of delay of payments ranked as the number one problem of the tailoring shop owners followed by the urgent orders.
The study was conducted to determine the socio-demographic characteristics of tailoring shop owners specializing in sportswear, describe the business characteristics of tailoring shops, determine the marketing strategies of tailoring shops, and identify the problems encountered by the tailoring shop owners.
The study was conducted from January to February 2012 in nine barangays’ in Bacoor, Cavite, namely; Zapote, Talaba, San Nicolas II, Queens Row East, Queens Row West, Queens Row Central, Molino II, Molino III, Mambog III and Bahayang Pag-asa. A total of 31 tailoring shops specializing in sportswear were used in this study. Data were collected through personal interviews with the respondents with the aid of questionnaires.
Descriptive methods such as frequency counts, percentage mean, range, and ranking was used to present and analyze the data gathered.
The average age of tailoring shop owners was 46 years. Majority of the tailoring shop owners were female and married. Most of the respondents’ educational attainment was a vocational course. Majority of the business’ form of ownership was sole proprietorship and had been in operation range from 5 to 16 years with an average of seven years operation. They employed an average of five employee’. Php 18,549 was the average initial capitalization of tailoring shop owners. Most of the tailoring shops specializing in sportswear ranging from 3 to 16 hours and had an average of 10 hours in their business operation.
All the respondents offered sportswear products and majority of their supplies came from Divisoria.
Most of the respondents paid in cash. Majority of the tailoring shop owners used banners and printed flyers as advertising; and price discounts and price package deals as sales promotion of most tailoring shops specializing in sportswear used this to strategies as their promotional tool. By delivery and pick up was the most distribution strategy used by tailoring shops. Majority of tailoring shops specializing in sportswear consider quality of sportswear products as their basis in pricing. Respondents of the study offered only sportswear products. To attract more customers the tailoring shop owners gave discounts to their regular customers.
The presence of delay of payments ranked as the number one problem of the tailoring shop owners followed by the urgent orders.
Description
Undergraduate Thesis.
xii, 34p.; 28cm.
xii, 34p.; 28cm.
Biblio Notes
MANUEL, C. P. (2012). Marketing Strategies of Tailoring Shops Specializing in Sportwear at Selected Areas in Bacoor, Cavite. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University Bacoor Campus.
Number of Copies
1
