A Comparative Analysis on the Sales Promotion Activities of Selected Drugstores Influencing Purchase Decision of Customer.
Type
Thesis
Authors
Category
Business Management
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Publication Year
2019
Pages
83p.
Subject
Sales Promotion--Drugstores--Purchase Decision
Abstract
This study was conducted to determine the comparative analysis on the sales
promotion activities of selected drugstores influencing the purchase decision of
customers in Las Piñas City.
Sales promotion is a marketing strategy that has been studied for years and
has become a crucial factor in modern marketing. The purpose of the sale promotion
is to reach the targeted consumers and pursued them to buy.
The purpose of this study is to investigate the comparative analysis on the
sales promotion activities of selected drugstores influencing the purchase decision of
customers in laspinas city. The general objectives of this study were to determine the
sales promotion activities of the drugstores, determine the consumer in terms of their
demographic profile, identify the most influential sales promotion activities that
influence the purchase decision of the customer, and determine if there is a significant
relationship between the factors of sales promotion activities and purchasing decision
of the customer.
The result of his study allows one to understand the importance of sales
promotion and the influencing purchase decision of the customer.
promotion activities of selected drugstores influencing the purchase decision of
customers in Las Piñas City.
Sales promotion is a marketing strategy that has been studied for years and
has become a crucial factor in modern marketing. The purpose of the sale promotion
is to reach the targeted consumers and pursued them to buy.
The purpose of this study is to investigate the comparative analysis on the
sales promotion activities of selected drugstores influencing the purchase decision of
customers in laspinas city. The general objectives of this study were to determine the
sales promotion activities of the drugstores, determine the consumer in terms of their
demographic profile, identify the most influential sales promotion activities that
influence the purchase decision of the customer, and determine if there is a significant
relationship between the factors of sales promotion activities and purchasing decision
of the customer.
The result of his study allows one to understand the importance of sales
promotion and the influencing purchase decision of the customer.
Description
Undergraduate Thesis.
Biblio Notes
Busa, Z.A., Colata, A.L.D., and Sulse, J.C. (2019). A Comparative Analysis on the Sales Promotion Activities of Selected Drugstores Influencing Purchase Decision of Customer.
Number of Copies
1
