Essentials of Business Policy and Strategy
Type
Book
Authors
ISBN 13
9789710552092
Category
Filipiniana
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Publication Year
2011
Publisher
Allen Adrian Book Inc., Philippines
Pages
xiii, 371p.
Subject
Essentials of Business Policy and Strategy
Tags
Abstract
Contents:
Part I: Advocacy and Formulation of Business Policy and Strategy
Chapter 1: Changing Nature of Policy and Strategy Formulation
Chapter 2: Developing a Useful Approach to Policy and Strategy and Advocacy
Chapter 3: The Common Management Perspective of Business Policy and Strategy
Part II: Business Policy and Strategy: Leading Edge of Effective Competition
Chapter 4: Importance of Business Strategy and Its critical Beginnings
Chapter 5: Understanding Existing Policy and Strategy
Chapter 6: Determination of Key Performance Measures
Chapter 7: Monitoring and Forecasting the Environment
Chapter 8: The Influencers of Business Policy and Strategy
Chapter 9: Organizational Design and Structure
Chapter 10: Strategic Marketing Trends and Issues
Chapter 11: Management Information Systems
Chapter 12: Understanding the Global Context of Business Policy and Strategy
Part III: Case Studies
Part I: Advocacy and Formulation of Business Policy and Strategy
Chapter 1: Changing Nature of Policy and Strategy Formulation
Chapter 2: Developing a Useful Approach to Policy and Strategy and Advocacy
Chapter 3: The Common Management Perspective of Business Policy and Strategy
Part II: Business Policy and Strategy: Leading Edge of Effective Competition
Chapter 4: Importance of Business Strategy and Its critical Beginnings
Chapter 5: Understanding Existing Policy and Strategy
Chapter 6: Determination of Key Performance Measures
Chapter 7: Monitoring and Forecasting the Environment
Chapter 8: The Influencers of Business Policy and Strategy
Chapter 9: Organizational Design and Structure
Chapter 10: Strategic Marketing Trends and Issues
Chapter 11: Management Information Systems
Chapter 12: Understanding the Global Context of Business Policy and Strategy
Part III: Case Studies
Description
xiii, 371p.; 23cm.
Biblio Notes
Includes glossary and bibliographical references.
Salvador, Samuel Mejia (2011). Essentials of Business Policy and Strategy. Bulacan: Allen Adrian Book Inc. 371p.
Salvador, Samuel Mejia (2011). Essentials of Business Policy and Strategy. Bulacan: Allen Adrian Book Inc. 371p.
Number of Copies
1
