As businesses compete for clients, the number of misleading marketing has
increased recently. Since consumers expect to be able to make educated judgments
in the marketing industry, accuracy should mean full disclosure of all information.
This study demonstrated that even though deceptive commercials frequently give out
clearly more positive information than is necessary, clients often have a bad
response to this positivity. Studies on the components of deceptive information that
make up advertising content are growing.
This study has looked at the significance of improving marketing efforts using
factual information to make sure that the organization’s operations are credible and
beneficial to customers to create the correct choices. The study emphasizes the
significance of a consumer’s knowledge of a good or service during the buyer
decision process through proper research.
Results showed that most respondents, 29.34 percent or 44 respondents,
are from 22 to 23 years old. The level of Misleading Advertisement, Hidden Fees,
and Misuse Terms indicates an equal and highest assessment of respondents on the
level of misleading advertisement with a weighted mean of 3.42 wherein respondents
strongly agreed. Regarding the factors that can affect consumer trust, security
indicates the highest assessment of respondents with a weighted mean of 33.52.
It is highly recommended that business owners study the factors that affect
customer trust to build a good relationship with their customers and learn more about
how customers will trust the brand. 

Undergraduate Thesis.

xii, 53p.; cm. 

Include references and appendices.

DOMANAIS NORECHEL, DOMINGO EMERSON, MONERO, JERLIE and PEREZ
III, MOISES JOHN. The Effects of Misleading Advertisement on Consumer Trust
among Gen z in Bacoor City.Undergraduate Thesis, Bachelor of Science in
Business Management major in Marketing Management. Cavite State University–
Bacoor City Campus, Bacoor City, Cavite. June 2022. Adviser: Mr. Virgilio Castillo Jr.