The study was conducted to know the personal selling strategies of Tagaytay City vendors that influence the buying decision of the customers in selecting tourist destinations. It aimed to identify the personal selling strategies of the customer that occurred in Tagaytay City, to identify how the personal selling strategies influence the buying decisions of the customer, to identify the buying decision customer, and to find out the significant relationship between personal selling strategies and buying decision of the respondents.
The study was conducted from August 2017 to April 2018. In involved interviewing the vendors in Tagaytay City for the validation of the personal selling strategies of the vendors. Survey questionnaire was used as data gathering instrument for the study. The study involved 200 selected respondents through Slovin’s formula to get the target sample through the distribution of survey questionnaire. This study used statistical treatment for the analysis and interpretation of the gathered data, such as weighted mean to determine the personal selling strategies of the vendors and the buying decision of the respondents, and Person-r used to identify the significant relationship between the personal selling strategies and the buying decisions of the respondents.
The study revealed that the personal selling strategies such as consultative selling, transactional selling, discounts, and sales talk were strongly agree used by the vendors in Tagaytay City.
The study also revealed that the buying decision of the respondents such as problem/need recognition, information search, evaluation of alternatives, post purchased and post purchased decision was strongly agree used by the respondents.
Business is also considered to be competing with each other vendor inside the said tourist destination in terms of attracting people and to convince customers to purchase a product to their store. The customer is given the opportunity to ask questions and the salesperson to address any concerns he has about the product. Personal selling is an important promotion tool that can lead to a better relationship between buyer and the seller. Strategy in this context is a collection of processes that firms utilize before selling their goods and services. Personal selling strategy influencing that one can meet a proper person at the proper time and location using the best technique in order to influence the person.
It is strongly recommended that the tourist spot provide high quality service that is different from the other competitors, and it should be unique and only their business has. It will serve them as their competitive advantage to others. So, no matter how many tourist destinations around or nearby your customer or tourist will always choose to come back because of their unique experience they will get of choosing your business. In that way they can also recommend our tourist destination for having a good treatment and environment so that’s why our country will know for this. 

This undergraduate thesis examined how personal selling strategies employed by vendors in Tagaytay City influence the buying decisions of customers at selected tourist destinations. The study aimed to identify the personal selling strategies used by vendors, determine their impact on customer buying decisions, and assess the relationship between these strategies and buying behavior. Using surveys with 200 respondents and interviews with vendors, the study found that strategies such as consultative selling, transactional selling, discounts, and sales talk were widely practiced and perceived to influence buying decisions at various stages, including need recognition, information search, and post-purchase evaluation. The study recommended that vendors and tourist destinations focus on unique service offerings to gain a competitive advantage and enhance customer loyalty. 

Calaycay, S. M., Pimentel, J. J. M., Salzar, S. P., & Salundaguit, G. L. (2018). Personal selling strategies of Tagaytay City vendors influencing the buying behavior of the respondents in selected tourist destination (Undergraduate thesis). Cavite State University – Bacoor City Campus.