Marketing Mix and Customers Loyalty on Coffee Shops in University Belt, Sampaloc, Maynila.
Type
Software
Authors
Category
Thesis-BSBM
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Publication Year
2017
Subject
Marketing. Customer loyalty. Coffeehouses. Consumer behavior. University Belt (Manila, Philippines).
Abstract
CANGAS, ZCARINA F., DIAZ, MARJORIE G., MABUTE, WINSTON M., and MAGUNE, ALDREEN Q. Marketing Mix and Customers Loyalty on Coffee Shops in University Belt, Sampaloc, Maynila. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University – Bacoor City Campus, City of Bacoor, Cavite. May 2017. Adviser: Mr. Emmanuel Lecaros.
This study was conducted to determine the customer’s loyalty to coffee shops in University Belt, Sampaloc, Manila. Specifically, the demographic profile of respondents in terms of gender, age, occupation, monthly allowance/income, frequency of visit, and reasons of going; behavior towards product, place, promotion, place, and people; and loyalty of the customer to the coffee shops. This study also aimed to find out the relationship between the demographic profile, behavior of customer towards marketing mix and the level of loyalty.
Results revealed that the age of consumers who go to coffee shops are 15 to 20 (72.62%). The majority of them were female (68%). Most of them were students (72.67%) with generated monthly allowance/income of P6,000 and below. They visit the coffee shop more than three (58%) times a month with the reason to study (30%).
As regard to customer behavior on marketing mix strategy of the coffee shop, the place got a weighted mean of 4.46 interpreted as “Very Satisfied” and people with a weighted mean of 4.41 interpreted as “Very Satisfied”. This study revealed the relationship between marketing mix in terms of product and customer.
This study was conducted to determine the customer’s loyalty to coffee shops in University Belt, Sampaloc, Manila. Specifically, the demographic profile of respondents in terms of gender, age, occupation, monthly allowance/income, frequency of visit, and reasons of going; behavior towards product, place, promotion, place, and people; and loyalty of the customer to the coffee shops. This study also aimed to find out the relationship between the demographic profile, behavior of customer towards marketing mix and the level of loyalty.
Results revealed that the age of consumers who go to coffee shops are 15 to 20 (72.62%). The majority of them were female (68%). Most of them were students (72.67%) with generated monthly allowance/income of P6,000 and below. They visit the coffee shop more than three (58%) times a month with the reason to study (30%).
As regard to customer behavior on marketing mix strategy of the coffee shop, the place got a weighted mean of 4.46 interpreted as “Very Satisfied” and people with a weighted mean of 4.41 interpreted as “Very Satisfied”. This study revealed the relationship between marketing mix in terms of product and customer.
Description
Undergraduate Thesis.
Hardbound.
Hardbound.
Biblio Notes
Cangas, Z. F., Diaz, M. G., Mabute, W. M., & Magune, A. Q. (2017). Marketing mix and customers loyalty on coffee shops in University Belt, Sampaloc, Maynila (Undergraduate thesis, Cavite State University – Bacoor City Campus). Adviser: Mr. Emmanuel Lecaros.
Number of Copies
1
