Green Marketing: Evaluation of Purchase Intention of Facial Skin Care Products in Bacoor City, Cavite
Type
Thesis
Authors
Category
Publication Year
2023
Abstract
ALCANTARA, MOANA MARIE M.; ALICABO, JULIE ANN A.; BORBON, ARIANNE
V.; and SERATO, HAZEL D.C. Green Marketing: Evaluation of Purchase Intention
of Facial Skin Care Products in Bacoor City, Cavite. Undergraduate Thesis.
Bachelor of Science in Business Management major in Marketing Management. Cavite
State University, Bacoor, Cavite. September 2023. Adviser: Ms. Desiree C. Dado.
Most skincare products are substituted synthetic chemical reasons, more
businesses and companies focused on Green Marketing due to awareness of
consumers on environment and skin benefits.
A total of 191 millennial consumers from 26-41 years old female, 9.999 income
below and employed were mostly responding to a google survey. As researchers
expected socio demographic profiles had no significance towards independent and
dependent variables. But independent and dependent variables had a significant
result.
Researchers recommended that companies produce quality products that
involve environmental performance to increase consumers' awareness on green
skincare products.
V.; and SERATO, HAZEL D.C. Green Marketing: Evaluation of Purchase Intention
of Facial Skin Care Products in Bacoor City, Cavite. Undergraduate Thesis.
Bachelor of Science in Business Management major in Marketing Management. Cavite
State University, Bacoor, Cavite. September 2023. Adviser: Ms. Desiree C. Dado.
Most skincare products are substituted synthetic chemical reasons, more
businesses and companies focused on Green Marketing due to awareness of
consumers on environment and skin benefits.
A total of 191 millennial consumers from 26-41 years old female, 9.999 income
below and employed were mostly responding to a google survey. As researchers
expected socio demographic profiles had no significance towards independent and
dependent variables. But independent and dependent variables had a significant
result.
Researchers recommended that companies produce quality products that
involve environmental performance to increase consumers' awareness on green
skincare products.
Biblio Notes
References.
ALCANTARA, M.M.M., ALICABO, J.A.A. & BORBON, A.V.; and SERATO, H.D.C. (2023)Green Marketing: Evaluation of Purchase Intention of Facial Skin Care Products in Bacoor City, Cavite.
ALCANTARA, M.M.M., ALICABO, J.A.A. & BORBON, A.V.; and SERATO, H.D.C. (2023)Green Marketing: Evaluation of Purchase Intention of Facial Skin Care Products in Bacoor City, Cavite.
Number of Copies
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